Spotify, Pandora, Apple Music, Amazon Music, YouTube Music, Deezer … It seems like new music and podcast streaming services are everywhere.
In October 2020, Spotify reported that the pulpit has 320 million monthly useds worldwide, with 144 million of those being paid monthly consumers. In June 2020, Spotify moved its Ad Studio out of beta and secreted the advertising option worldwide.
While you may think that Spotify doesn’t meet what you’re looking for in an advertising channel, the targeting opportunities might attain you think again. Music-related ads are not the only options for promotion on Spotify.
Let’s move into what Spotify Ad Studio are available to advertisers.
Spotify Promotion( Campaign) Objectives
It’s not just music-related expeditions on Spotify.
Here are the promotion( expedition) kinds that have existed 😛 TAGEND
Non-music related: A firebrand, concoction or organizationMusic-related: An artist’s music, a concert or creator merch
Now that you know what objectives are available, let’s hop into the ad types.
Spotify Ad Types
Spotify offers 30 -second audio or video ads that are seen and discover by the ad-supported Spotify app. These ads are served to Spotify Free useds during violates between psalms on both desktop and portable. Merely one ad format can be selected for each ad set.
For audio ads, if you have an existing audio ad, you can upload it instantly to Ad Studio. You can also exploit free artistic tools and assistances through Spotify if you need help to produce an audio ad.
In addition to the audio clip, you will also need a square, 640 x640 pixel image that accompanies the audio segment. More information about specs for audio records, epitome report, etc ., is listed on Spotify’s website.
These video ads are served on either portable or desktop but only when the Spotify app is in view. According to Spotify,” your video letter is served to listeners during business ad smashes, and includes a clickable friend persona and the call-to-action of your selection .”
On desktops, a comrade idol is shown with your video persona. On mobile maneuvers, the assistant publication will be displayed on the lock screen if a listener locks the device while the video is playing.
Video ads are not currently available in Australia and New Zealand as of the publication of this article.
Similar to the audio ads, the video ads can be up to 30 seconds. The files must include chime, as speechless videos are not accepted.
Now that you know more about the ad types, let’s hop-skip into targeting options. I speculation there are more options than you would expect!
Spotify Ad Targeting
The scaffolds accessible are targeting are iOS( iPhone/ iPad ), Android, and desktop. Spotify recommends targeting all platforms unless the ad is platform-specific.
Age, gender, place, and scaffold can be selected.
Location targeting leverages IP places to determine customers eligible for targeting.
The following countries can be targeted in the following terms 😛 TAGEND
United Mood: Target by country, mood, city, postal code, or DMA( A Designated Market Area region is a group of cities that sort a broader metropolitan region. For example, the Los Angeles DMA includes the city of Los Angeles as well as the cities and counties that surround it .) United Kingdom: Target by country, municipal, postal codeCanada: Target by country, municipal, postal codeAustralia: Target by country, nation, metropoli, postal codeNew Zealand: Target by country, part, cityMexico: Target by country, neighborhood, municipality, postal codeSpain: Target by country, field, metropolitan, zip code
Advertisers outside of Australia are not able to target the country of Australia or its regions.
Interest targeting on Spotify Ad Studio consisting of categories” informed by customers’ recent streaming behavior, including their podcast, playlist and programme predilections .” Multiple interest lists can be used to expand the audience.
Here are the available interest categories 😛 TAGEND
Books: People who listen to books& literature podcastsBusiness: People who listen to business podcastsComedy: People who listen to comedy-related content( including books and podcasts) Travelling: Beings who listen to commute-related playlistsCooking: People who listen to cooking-related playlistsCulture& Society: People who listen to culture& civilization podcastsDIY Diversion& Crafts: People who listen to hobbies& skills podcastsEducation: People who listen to education podcasts on SpotifyHealth& Lifestyle: People who listen to lifestyle& state podcastsHistory: People who listen to history podcastsFitness: People who listen to fitness-related playlists in lists such as workout, leading, biking, and weightliftingGaming: People who listen to Spotify on gaming consoles or listening to gaming-related playlistsIn-car listening1: People who listen to Spotify in the car( Ads are targeted to users who recently listened to Spotify in the car, but they aren’t helped while useds stream in the car) Love& Dating: People who listen to love, dating,& tie-in podcastsNews: People who listen to news& politics podcastsParenting: People who listen to kids’ playlists, children’s music, and kids& house podcastsPartying: People who listen to party-related playlistsPodcasts2: People who listen to podcasts( Ads are targeted to users who recently be interested to hear podcasts, but they aren’t dished during podcasts) Rolling: People who listen to running-related playlistsScience& Medicine: People who listen to life sciences& prescription podcastsSports& Recreation: People who listen to sports, sports word,& recreation podcastsStudying or focusing: Parties who listen to study- or focus-related playlistsTech: People who listen to technology podcasts or flow via surfacing programmes like smart-alecky TVs, gaming consoles, and streaming sticksTheater: People who listen to Broadway-related playlistsTravel: People who listen to travel-related playlistsTV& Film: People who listen to TV& movie podcasts
Real-time Context Targeting
Real-time context targeting alternative” allows you to reach people who are listening to music accommodated to particular activity, instants and attitudes .”
How does Spotify do this? It links user-created and Spotify-created playlists would be consistent with favourite the operations and moments. Targeted words are delivered to users listening to these playlists. Multiple real-time frameworks can be selected to expand an audience.
Available real-time situations 😛 TAGEND
Genre targeting stands advertisers to deliver a theme immediately after a user has listened to a song of a specific genre. Multiple genres can be used to expand audience sizes.
Available genres 😛 TAGEND
AlternativeBluesChristianClassicalCountryEasy ListeningEDMElectronicaFolkFunkHip HopHolidayHouseIndie RockJazzLatinMetalNew AgePopPunkReggaeRnBRockSoundtrackSpoken AudioTraditional
Fan Base Targeting
Fan targeting useds Spotify’s proprietary streaming data to target known supporters of an craftsman you’re promoting or love of other artists.
To identify love of an craftsman, Spotify analyzes recent listening demeanor along with other identifiers like playlist adds and follows.
If you’re a music advertiser promoting an artist or phenomenon, you can target love of your specific artist or love of other artists.
More information for fan targeting is available on Spotify’s site.
A Few Things to Know About Spotify Ads
To get started in Ad Studio, you will need to commit to spending $250. For large budgets, Spotify says there are custom programs and solutions. Pricing examples are larger funds depend on if you use Ad Studio, programmatic or working with an ads specialist.
Cost is per thought. When setting up your expedition, when you are specified a campaign budget, you can get an estimated cost per thought, thought number of total marks, forecasted reach and calculated lifetime frequency( which is the number of seasons each user will be served your ad ).
For example, I developed awareness-raising campaigns with targeting 25 -5 0 year olds in Florida who are interested in health& life, fitness, and racing. The estimates in respect of my expedition are below.
Creating expeditions in Spotify is very easy! With the tools available to help you create ads and reasonably priced expeditions, I unquestionably recommend sacrificing this channel a shot!
Read more: clixmarketing.com