Uncategorized

Get Inspired to Rethink Your Website’s Design and UX

For the Brand and Digital Marketing team that I extend, everything we do is an opportunity for us to demonstrate customer obsession–our messaging, imagery, market, and digital programmes where our patrons engage with us. Which is precisely why we had to do what every busy marketing team feelings: Admit “its time” for our site to […]

Uncategorized

Search Intent and the SERPs: How to Leverage the Search Results to Create a Better Strategy

Understanding the intent of beings searching for your products and services online is critical to creating an SEO strategy that will drive results. In this video, I’ll share how you can use the search results to understand user intent and the types of content and rich features you can target. Video Transcript: To say that […]