What Product Management Metrics Really Measure

Understanding app health and customer knowledge arrive hand-in-hand.

While exact metrics and the prioritization of those KPIs differs from company to companionship, there are three key areas all commodity directors appraise 😛 TAGEND

Customer acquisition Retention and involvement Customer know

Ultimately, setting these different KPIs accepts concoction managers to answer the question, “Why? ” Why are app downloads down this month? Why are clients unexpectedly churning? Why are people vacating their browse carts?

When you continue a constant pulsate on your purchasers through proactive feedback, you can gain a improved understanding of where resistance occurs in the customer journey and therefore immediately take action to improve that experience.

Hero_Surveys-2Customer acquisition

You can’t come new purchasers if parties don’t trust your brand or commodity. And what “theyre saying” and feel about your fellowship, product, or services enormously affects overall symbol reputation. Third-party validation and peer recommendations matter more to parties than a brand name alone when making a purchase decision. That’s why ASO and app downloads are directly impacted by the quality and frequency of your customers’ ratings and scrutinizes. If you amplify the utter of your most loyal devotees, you can resolve negative ordeals rapidly, and grow your patron base.


Customer lifetime value( LTV) App downloads or invests Conversion charge App store ratings and discuss Cost to acquire a patron( CAC) or expense per install( CPI) Return on ad invest

Increase customer acquisition by proactively stimulating people to share their positive events in public canals. Prompt happy patrons for recollects, and resolve issues immediately with sad customers.

Booking and retention

Converting patrons into love is one of your greatest opportunities for reducing churn, but purchasers have no shortage of options to choose from when determining their patriotism toward brands. The key to reducing customer churn is to understand why your patrons feel the method they do–especially when their sensations change over time.

When you accurately value switchings in customer sentiment and behavioral converts, you can intervene at the right time and place before it’s too late. You’re then able to follow up with customer segments based on how they feel and turn detractors into promoters by implementing and listening to their feedback.


Uninstalls Retention frequencies/ churn frequencies Monthly active useds( MAU) Daily active users( DAU) 90-day retention Annual retention Average fiat significance Reiterate purchases

Engagement is a big benchmark of product success. No concern your industry, the primary goal of all products ought to have highly-engaged customers.

Conversion and retention may be among the most problematic metrics to define, but “its also” two of the most important. Understanding how to retain purchasers once they proselytize is what turns good portable makes into great ones, and it’s important to consider tracking metrics around shift and retention as early as possible to help you understand your customers’ journeys.

Key Stat: Countless enterprises don’t focus on metrics past 90 -day retention( marketplace median is 48 %), and they don’t feel like they know enough to focus on annual retention( marketplace average is 35 %). Customer know-how

Tracking qualitative in addition to quantitative feedback is the key to truly understanding- and therefore improving- patron ordeal. But the secret sauce comes from tracking this data over period. When you move metrics such as customer sentiment over occasion, you can then start to predict and act on displacements in sentiment.


Survey response proportion Kindnes Ratio Net promoter tally( NPS) Customer satisfaction( CSAT) Sentiment( Fan Signals)

Key Stat: A “good” NPS score often comes between +40 -5 0.

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